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BrandLoyalty - Redefining Relationships

ALBERT HEIJN LAUNCHES THIRD VIVO PROGRAMME WITH BRANDLOYALTY's-Hertogenbosch, The Netherlands - Donnerstag, 24. November 2016

Leading Dutch retailer Albert Heijn has launched its third Vivo | Villeroy & Boch Group programme with BrandLoyalty, meaning shoppers can now collect for a range of high quality, chef worthy pans.

This programme comes following previous successes with crystaline glasses in 2014-2015 and chef’s knives and cutlery in 2015-2016. These programmes proved so successful, that a third promotion was inevitable.

Saskia Egas Reparaz, Director of Marketing and format who is responsible for the loyalty programmes for Albert Heijn: "Our savings actions never go unnoticed. Knives to dinosaurs, and fresh boxes to vegetable gardens, the Netherlands is talking about it. This time, beautiful pans. Our experience shows that many customers save with family or friends for the products they wish to have. We want to make our customers happy with the pan or pans of their choice and that they are thus able to enjoy the best results in the kitchen!"


With every € 10 spent customers receive one stamp, and with special bonus offers customers can earn extra stamps, making saving faster. Customers can exchange full savings cards for an item of their choice. The promotion will run 16 weeks and ends on Sunday, February 12th, 2017.

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