On Thursday 1st December, Her Majesty Queen Máxima performed the festive official opening of the Jheronimus Academy of Data Science (JADS), for which BrandLoyalty is a strategic partner.
In June, two Brabant universities – Eindhoven University of Technology and Tilburg University – and BrandLoyalty announced a partnership on big data research, under the name Jheronimus Academy of Data Science (JADS). The first JADS Master’s and Bachelor programmes were launched in September.
During the official opening, Queen Máxima witnessed presentations, made a tour of the building, talked to students and researchers, and performed the official opening in front of the building.
Jeroen Pietryga, CEO IceMobile and CIO BrandLoyalty who was at the event commented: “Data provides us with insight into consumer behaviour and their motives. That is why BrandLoyalty has been investing heavily in Data and Digital for the past five years. As a result, we can offer better service to retailers helping them meet the consumer’s needs. In entering into cooperation with JADS we are taking a leap forward by mounting three research projects together. We are truly pushing the envelope and breaking new ground in the field of (loyalty) marketing.”
The Jheronimus Academy of Data Science (JADS) is a partnership of the Province of North Brabant, 's-Hertogenbosch, Eindhoven University of Technology and Tilburg University. Science education, scientific research and innovation come together through cooperation with the (international) business community in the region of Brabant and beyond.
The collaboration of the two universities is unique since big data are studied from technological as well as economic, legal and social perspectives.
The alliance with BrandLoyalty involves three research projects to be conducted over a period of five years. The intention is to further expand this cooperation in the future. Recruitment of PhD students who will be carrying out these projects has already started.