BrandLoyalty - Redefining Relationships

Investing in our future

Investing in our future

The retail landscape is shifting constantly. We are living in the age where the power is in the hands of the shoppers as they become more and more empowered, smarter and savvier. The consumer can shop for anything, anywhere, anytime and with anyone.

Therefore the loyalty game has changed. To better serve our retailers we need to fulfil the needs of our end consumer, the shopper. Therefore in addition to sourcing the best brands and licenses for the best possible rewards, and next to designing and managing tailor-made and risk free programmes, we have already, and continue to invest intensively in data and digital.

As part of this investment BrandLoyalty is proud to be a flagship partner of JADS (Jheronimus Academy of Data Science), showing our commitment to drive our data and analytical capabilities further. In addition to gaining further insight to improve our offering, we are able to use all relevant, often complex and hybrid data to effectively tell a story that can be easily understood by non-experts.

The Brabant region in the Netherlands has a long tradition of innovation built on collaboration between companies and educational institutions. JADS fosters this tradition with two universities from the area (University of Eindhoven (TU/e) and University of Tilburg (TiU)), joining forces around big data. The cooperation with BrandLoyalty will lead to innumerable new business opportunities and new jobs in the region.

This partnership offers us many opportunities as well:

  • Access to the best professors to ask them questions and learn from them
  • Being part of a data science network with other companies and smaller sized companies, start-ups and entrepreneurs
  • Benefit when data science graduates enter the labor market
  • Support numerous PhD students that will create new knowledge pushing the boundaries of loyalty marketing with data-driven solutions

Through this partnership BrandLoyalty will ensure we continue to drive profitable turnover increase through combining a trinity of loyalty, data and digital, to continue to be the leader in our field.

We would love to share our learnings with you, to help you on your journey! Visit for more information.

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