BrandLoyalty is proud to be sponsor of Team LottoNL-Jumbo, a team of outstanding cyclists and skaters competing in these traditional Dutch sports at a world-class level. The high-profile team is active all year round and attracts tremendous support from sports fans all over the Netherlands and beyond. The alliance of a professional cycling and skating team created an innovative new organisation within the top segment of Dutch sport. It’s a co-operative model that revolves around knowledge sharing, cross-fertilisation and joining forces. This way of working corresponds directly with BrandLoyalty’s own philosophy.
As sponsor of Team LottoNL-Jumbo, BrandLoyalty is playing an important role in supporting the team’s cyclists. In its position as a UCI World Tour team, Team LottoNL-Jumbo takes part in all the major competitions throughout the world, including the Tour de France, the Giro and La Vuelta.
Team LottoNL-Jumbo consists of a number of top international cycling talents such as Wilco Kelderman, Moreno Hofland and Sepp Vanmarcke, making the team’s future look very positive. Recently, the team was further strengthened by the signing of Dylan Groenewegen. Together, the team will show the world what it’s made of in the final classifications of the world’s greatest cycling races.