This important convention also gave us our first opportunity to present the synergies we are achieving by working together with Alliance Data, LoyatyOne, Precima and IceMobile.
At the heart of the 2014 Summit – in between impressive showcases from Jamie Oliver, Bavaria, L’Oreal and other creative trailblazers in the retail and consumer goods sector – BrandLoyalty certainly caught the industry’s attention.
Our innovative, cutting-edge stand, featuring a fairground attraction with Cray maniac dolls, attracted large numbers of congress delegates drawn in by our warm welcome, delicious coffee and great hospitality. Many delegates proved their loyalty and interest by repeatedly returning in every break.
This congress was a great chance to connect with new prospects and to redefine our relationships with existing ones. Together with Alliance Data, Precima and IceMobile, we showed delegates our state-of- the-art business intelligence and advanced mobile technologies that are enabling us to connect with consumers as never before.
As a front runner in designing and implementing customer loyalty, we are well prepared to support retailers to make the leap from transactional loyalty to true loyalty in this booming digital era. Thanks to new developments generated through business intelligence, and with great support from Alliance Data, Precima and IceMobile, we are uniquely positioned to be an unbeatable business partner.