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BrandLoyalty - Redefining Relationships

BRANDLOYALTY WELCOMES THE WORLD'S NUMBER 1 CHEF!'s-Hertogenbosch, the Netherlands - 09 October 2015

A new alliance with Jamie Oliver
As of today, BrandLoyalty is working together with Jamie Oliver. This means that it is now possible for BrandLoyalty to offer items bearing the popular Jamie Oliver brand name through its promotions and loyalty programmes. Jamie is simply the world’s number 1 celebrity chef: a family man who is the most trusted voice in food today. He wants to create a healthier and happier world by empowering everyone to enjoy good food and to push for positive change in our global food system. It’s a positive message that BrandLoyalty can contribute to by offering Jamie Oliver products and creating strong loyalty programmes around them.

About Jamie Oliver
Jamie Oliver was born in Essex in 1975. As a child he earned his pocket money by working in the kitchen of his parents’ pub, before leaving school to attend Westminster Catering College. After graduating, Jamie’s career led him to ‘The River Café’  where he was spotted by a BBC documentary team and, after a brief appearance on screen, was offered his own show as The Naked Chef in 1999.

Awareness & popularity of Jamie Oliver
Jamie has inspired people to spend more time enjoying cooking delicious food from fresh ingredients  and even to start growing their own food! His programmes have now been broadcast in over 100 countries. Having been translated into over 30 languages, the accompanying cookbooks are bestsellers not only in the UK but across the world. His beautiful dishes are enjoyed in 60 restaurants worldwide. His Food Tube channel has an average of 15 million views a month and his website,, averages 10 million monthly unique users. Of course, everybody wants to be friends with Jamie, and he currently has 4.1million Likes on Facebook, over 4.8 million followers on Twitter, 3.2 million followers on Instagram and 1.8 million subscribers on YouTube.

From his books and TV shows to his campaigns and restaurants, he has inspired people across the globe to see food and cooking in a completely different light, engaging and enthusing everyone to enjoy better food.

What makes Jamie Oliver different?
Jamie Oliver is not just a brand. Jamie represents a vision of creating a healthier and happier world, and retailers around the world can become part of that. Running programmess with Jamie Oliver ranges, and activating these in the right way, will make retailers more credible and ‘top of mind’ for consumers focusing on fresh and healthy food. It will also help them establish themselves as a fun and inspiring place to buy groceries.  This means offering the consumer a better shopping experience in an increasingly tough market.