The award was officially announced on the Munich Lima Expo Germany, Austria, Switzerland 2015 a few days ago. The uniqueness of linking the Disney brand to sustainable and healthy living and getting kids and parents exited by enjoying joint activities did the trick.
This is LIMA
LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry. The LIMA International Licensing Excellence Awards are the industry’s most prestigious recognition of outstanding creativity and performance. Each year the very best of all major segments of licensing are honored for their testimony to the professional and dynamic accomplishments within the industry.