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BrandLoyalty - Redefining Relationships

BRANDLOYALTY APPOINTS ARTHUR VAN BENTHEM AS NEW CEOThe Netherlands - 06 June 2018

After joining BrandLoyalty in February 2018 as Chief Growth Officer, Van Benthem will take over the position from Bryan Pearson, who will resume his role as President & CEO of LoyaltyOne. The appointment is effective from today, 7th June 2018.

Bryan Pearson, BrandLoyalty’s acting CEO, said of the new appointment, “Arthur brings energy and a proven background in growing companies to his new role at BrandLoyalty. I am confident that he will build on our success and bring a new level of strategic thinking and insight to our business.” 

Van Benthem commented, “BrandLoyalty has experienced phenomenal growth over the last 10 years, and we are well positioned for the future".