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BrandLoyalty - Redefining Relationships

WHO'S MANAGING YOUR REPUTATION?The Netherlands - 07 September 2018

In the days of online reviews which can make or break a company’s reputation, are you aware of what is being said about your business online? Michael Fertik’s impassioned presentation to delegates at the RLC 2016 was a wake-up call to retailers struggling to keep pace with an unstoppable force. Hearts & Wallets asked him more about how supermarkets can go with the flow – or preferably ride the crest of the wave – when it comes to digital innovations and communications. In particular, how can they improve the way they manage their online profile?