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BrandLoyalty - Redefining Relationships

UNIQUE COMBINATION CYCLING AND SPEED SKATING TEAM's-Hertogenbosch -The Netherlands - 01 November 2014

Unique combination cycling and speed skating team;Team LottoNL-Jumbo-BrandLoyalty
 
In TivoliVredenburg, close to the Grand Départ 2015, Team LottoNL-Jumbo has been presented officially to the press and the world, with key figures such as Sven Kramer, Robert Gesink, Stefan Groothuis, Laurens ten Dam, Jan Smeekens and Wilco Kelderman.
 
Jac Orie’s speed skaters, including Annette Gerritsen and Laurine van Riessen, are also a part of Team LottoNL-Jumbo and presented their new yellow and black speed skating suits, in which they will participate in the National Championships next week. The cyclists will follow as of January 1st 2015. However, the new yellow and black cycling kit was already presented to the press by the cyclists present. Jumbo Supermarkten, a Dutch chain of supermarkets, was introduced as the second title sponsor of the new speed skating and cycling team. 


 
Winning together!

Team LottoNL-Jumbo is a typically Dutch professional top-level sports team that will be visible 365 days a year and will perform at the highest level. With the merging of a professional cycling team and a professional speed skating team a basis has been created for a new organizational model in the Dutch top-level sports. A model which revolves around sharing knowledge, cross-pollination and the combining of efforts. Sportively, as well as commercially and communicatively. 


 
A new top-level sports culture will arise which – thanks to the sportive performances and a great appeal – will advertise ‘Dutch glory’ as an important value. With this, we will inspire a new generation of athletes and fans. Management, coaches and athletes will share their knowledge, will work together and will push each other to aim higher, with one goal: winning together!


 
 
Building a successful team

Jac Orie: “It is fantastic news that we have completed the team with Jumbo. I am also pleased that our ladies have received a spot in Team LottoNL-Jumbo. We can continue with building a successful team the following years. I look forward to working with the cycling section on a great team, that will hopefully entertain the Dutch sports fans for 12 months a year.”
 
 


Talent development

Richard Plugge: “Now that the contract with Jumbo Supermarkets is a fact, we can continue with building a future for cycling and speed skating, together with young talents. Previously, Robert Gesink and Bauke Mollema have transformed themselves into top-level cyclists. Wilco Kelderman and Moreno Hofland are also part of cycling’s top. The team wants to reach the highest level shortly with riders such as Mike Teunissen and Timo Roosen. Kjeld Nuis and Annette Gerritsen are exponents in the development of talents in speed skating. Within a few years after their junior period at the team, they obtained great results at the World Championships and the Olympics. The collaboration with Jac Orie’s speed skaters enables us to work with the best athletes the entire year round, as one team. We are confident that we can excel together and can inspire a new generation of top-level athletes and to reach numerous fans.”


De Lotto

Arno de Jong, Marketing Director of De Lotto, “We are extremely proud that this unique initiative has finally started. TeamLottoNL-Jumbo is a new and unique concept to the Dutch sports world. It brings together two extremely popular sports in the Netherlands, namely: speed skating and cycling. This under the motto: winning together! Together we have grand ambitions and are looking forward to the inspiring collaboration between athletes, coaches and management. The Dutch public and the sports will be the true winners of this alliance. We can’t wait for the National Championships speed skating and for the start of the cycling season as of January 1st.” 


 
 
Jumbo Supermarkets

“Eating healthy and exercising are extremely important for a healthier lifestyle. We want to inspire our many customers to do so. The collaboration with this unique team provides us with a great opportunity. Together we can transfer our combined knowledge of a healthy lifestyle to the customers, and inspire them to live a more active life,” Colette Cloosterman-van Eerd, Formula and Innovation Director at Jumbo Supermarkets. “Next to this, the team will take on the challenge of combining two teams to become even more successful. This is as recognizable for us as it is inspiring. We have also joined forces, with formulas such as C1000, during the past years. We are stronger together, and together we can win! This is something that appeals to us, and is somethingthat we want to convey to our colleagues, partners and customers.” 


 
 
BrandLoyalty

Marco van Bilsen, Marketing Director BrandLoyalty: “ After having been title sponsor of Team Brandloyalty for two seasons, and having contributed to the successes of the speed skaters at the 2014 Olympics, we hope to guarantee the speed skaters their continuity for the upcoming years. We also hope to help obtain new successes for the speed skaters as well as the cyclists of Team LottoNL-Jumbo.”