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BrandLoyalty - Redefining Relationships

PRESS PRESENTATION TEAM LOTTONL-JUMBO CYCLING TEAM AT BRANDLOYALTY's-Hertogenbosch, The Netherlands - 08 January 2016

Press presentation Team LottoNL-Jumbo cycling team at BrandLoyalty
 
The combined cycling and ice skating squad Team LottoNL-Jumbo presented its 27 cyclists with the overall job of winning more races in 2016. The lead-out for the sprinters will be an important part of that target, but the support for the classification riders has increased as well. What is also clear is that the collaboration with the ice skating team delivered interesting insight and commercial opportunities.

“Since the team building camp with the Dutch Royal Army last November, we are carrying out our 2018 vision," team director Richard Plugge said. “Our visions came closer together during those days. We noticed that during the training camp in December that the atmosphere in the group is great because of the fact that we can carry out our vision until 2018 with the support of our sponsors.

The team changed the plan bringing it to an higher level and making specific choices. “We have to be focussed a lot more," he added. “We’re choosing the sprint first. We have three very good sprinters with Moreno Hofland, Dylan Groenewegen and Tom Van Asbroeck. It’s our job to make sure that those guys are at the right place in the right time. When we’re able to do that, they can win a lot of races.”

We wish Team LottoNL-Jumbo cycling team all the best for 2016.