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BrandLoyalty - Redefining Relationships

CONTINUED RELATIONSHIP WITH TEAM LOTTONL-JUMBO AND STEVEN KRUIJSWIJK!'s-Hertogenbosch, The Netherlands - 08 July 2016

On the 8th of July Team LottoNL-Jumbo, who are sponsored by BrandLoyalty, signed a new contract with Steven Kruijswijk, agreeing to continue their relationship for at least the next two years, which will take him through to 2018. With keen interest in Steven from several rival teams the team is proud that he has confidence in the plans of Team LottoNL-Jumbo.

The Dutch cyclist led the Giro d’Italia, one of the grand tours, earlier this year and is now preparing in Andorra for the Olympic Games and the Vuelta d’Espana.

"I am very pleased with the prospect of racing the next two years at Team LottoNL-Jumbo," said Kruijswijk. "The team has an ambitious plan towards 2018 with the sprint train and the support for the classification riders in the team. I am confident that we can realise these ambitions together. This is the sports coaching, technical and support staff of the team, I would like to work with. The last Giro d'Italia confirmed my thoughts and gave me great confidence for the future."

BrandLoyalty is proud of the loyalty Steven shows to Team LottoNL-Jumbo and the drive to come back stronger next year to win one of the grand tours. Together with Steven, BrandLoyalty looks forward to the challenges of the next few years.