BrandLoyalty has sponsored the Vestingloop for several years, and is actually going to be its main sponsor – and the name attached to the race – from 2015 onwards.
The Vestingloop is a running event in ‘s-Hertogenbosch in which thousands of people from all over the Netherlands participate. BrandLoyalty believes that people who feel good physically also perform well at work, this theory is complimented by its involvement with the Vestingloop. In the lead up to the event, each member of staff has the opportunity to receive a tailor-made training program to prepare for their chosen distance. The result is that more than 65% of all staff at head office actively take part in this running event. As the main sponsor of the Vestingloop, BrandLoyalty works closely together with the event organisers to take the Vestingloop to an even higher level. BrandLoyalty has sponsored the Vestingloop for several years, and is the main sponsor since 2015.