BrandLoyalty is proud to be sponsor of Team LottoNL-Jumbo, a team of outstanding cyclists and skaters competing in these traditional Dutch sports at a world-class level. The high-profile team is active all year round and attracts tremendous support from sports fans all over the Netherlands and beyond. The alliance of a professional cycling and skating team created an innovative new organisation within the top segment of Dutch sport. It’s a co-operative model that revolves around knowledge sharing, cross-fertilisation and joining forces. This way of working corresponds directly with BrandLoyalty’s own philosophy.