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BrandLoyalty - Redefining Relationships

5TH PROGRAMME WITH VIVO | VILLEROY & BOCH AT ALBERT HEIJNThe Netherlands - lunedì 5 novembre 2018

Today, Monday 5th November, BrandLoyalty is proud to launch the 5th vivo | Villeroy & Boch programme with leading Dutch retailer Albert Heijn in the Netherlands and Belgium. Shoppers at more than 900 stores can now collect for a range of high quality dinnerware, and limited edition dinnerware.

The programme comes following previous successes wth crystaline glasses in 2014 - 2015, chef's knives and cutlery in 2015 - 2016, pans in 2016 - 2017 and ovenware in 2017 - 2018. Albert Heijn has also run a number of other successful programmes in 2018 with brands such as Blomus and Royal VKB.

The range consists of 6 core items; dinner plate, breakfast plate, pasta plate, cake plate, salad bowl and 15cm bowl. In addition there are 3 limited edition items with a special design which have been added to the collection; a dinnner plate, breakfast plate and bowl.

With every €10 spent customers receive one stamp, and with special bonus offers on products customers can earn extra stamps, making saving faster.

The programme will run for 18 weeks until March 2019.

For more information visit www.ah.nl/servies