Awarded for Best Loyalty Programme of the Year – Mobile
At Loyalty Magazine’s celebrated Loyalty Awards in London on 10 June, BrandLoyalty won the prestigious Loyalty Award 2014 for Best Loyalty Programme of the Year – Mobile. The winning entry was based on a new mobile app called Bright Stamps® developed and implemented by IceMobile, an innovative digital company which is now part of BrandLoyalty. Entitled "BrandLoyalty's mobile app Bright Stamps boosts first nationwide loyalty programme", the submission described how adding this convenient new mobile option to a loyalty programme in Russia boosted revenue increase per participant compared to paper collectors by a huge 25%. According to Robert van der Wallen, CEO and co-founder of BrandLoyalty, “Winning this Loyalty Award clearly confirms that BrandLoyalty is the leading digital loyalty company in the world. A great achievement which has been made possible through the technological expertise and commercial insight of IceMobile.”
Winning over Hearts & Wallets
With Bright Stamps®, BrandLoyalty became the first loyalty company in the world to roll out an innovative app for a retailer-wide loyalty promotion, not just for demos or pilots. This confident move ensured that premium Russian retailer Azbuka Vkusa was able to launch a nationwide loyalty programme with the option either to collect digital stamps or traditional paper ones.
Bright Stamps® was created to fulfil several important objectives: to make participating in a loyalty programme easier, moreengaging and especially more personal. It scored highly on all counts, resulting in new participants, a higher shoppingfrequency, a larger basket size and a stronger brand preference. Shoppers could use the app to view their stamp balance, check their reward overview, receive messages with a call to action based on their personal balance, and be informed of supplier-funded promotions.
Extensive customer data analytics containing predictive analyses, quantitative and qualitative data sources were implemented into the design of BrandLoyalty’s proprietary “Growth Chart Model” to monitor and support the retailer’s loyaltyprogramme. The model proved that all pre-set objectives were met.
BrandLoyalty developed an online and in-store promotion to introduce the mobile loyalty app. After downloading it, shoppers were asked to connect their loyalty card so they could start collecting. BrandLoyalty integrated Bright Stamps® with Azbuka’s POS system, enabling the digital stamps to be instantly added to each shopper’s stamp sheet when their loyalty card was scanned at the checkout. This combination of a great user experience and proven (data-driven) 1-to-1 communication mechanisms contributed to the innovative power of Bright Stamps® – and boosted results.
About The Loyalty Awards
The Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. Created by Loyalty Magazine, the Awards have responded to a desire within the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary. For more information on theAward Ceremony, please visit www.theloyaltyawards.com.
About BrandLoyalty: A leader in loyalty
BrandLoyalty is a global market leader in the field of loyalty programmes within the food retail sector. Since 1995, it hasdeveloped, organised and implemented more than 2,000 short-term loyalty programmes. In less than twenty years sincebeing founded, BrandLoyalty has grown into a knowledge-intensive organisation operating on a worldwide scale, with over 400 employees active in over 50 countries. In November 2013, Alliance Data acquired 60% of Brand Loyalty’s shares.
Facts & Figures
- BrandLoyalty was founded in 1995 in Hong Kong.
- BrandLoyalty has over 19 years’ experience in running loyalty programmes (over 2,000) in more than 50countries worldwide.
- BrandLoyalty has over 400 employees who are highly trained in the loyalty business and able to anticipatemarket developments.
- BrandLoyalty runs successful loyalty programmes in more than 20,000 stores per year worldwide. Customers redeem 26.7 million rewards annually. This is almost one item per second worldwide.
- In 2012, BrandLoyalty merged with IceMobile (Amsterdam), the mobile agency for food retail, creating the world’s leading digital loyalty company.
- In 2013, BrandLoyalty opened its new 40,000m2 Distribution Centre in Maasbree (near Venlo, theNetherlands)
- In November 2013, Alliance Data acquired 60% of BrandLoyalty
- In February 2014: BrandLoyalty relocated to more spacious new headquarters in Den Bosch (the Netherlands)